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MCC students produce promo campaign for United Way

By By Steve Gillespie/The Meridian Star
Aug. 23, 2001
Meridian Community College students received invaluable experience in graphic communication and the United Way of East Mississippi received a top-notch promotional ad campaign.
Members of the two-year graphic communication technology program at MCC designed a brochure and poster the United Way will use for it's upcoming fund-raising campaign. Both were unveiled last week.
The black-and-white brochure and poster feature close ups of adults and children with the slogans "I Am United Way" and "We Are United Way." The brochure also includes information about United Way's charitable programs.
United Way also will incorporate parts of the brochure and poster in a series of highway billboards.
Students also performed research for the project, which included interviews with United Way, visits to all of the local organization's agencies and examination of United Way campaigns in other areas.
Two students, both MCC graduates in May, put in extra hours and volunteer work to see the project through.
Amber Winford was primarily responsible for the brochure design, and Connie Agent was primarily responsible for the poster design. Agent is now a graphic designer for Cooke Communications in Meridian. Winford has opened her own business, Identities Design Studio in Meridian.
MCC policy prohibits classes from being competitive in the business world, but United Way, being a non-profit organization, gave students the opportunity to produce the material.
Paper for the campaign was donated by Newell Paper Company and printing was donated by Will Print Commercial Pressworks, both of Meridian.
Steve Gillespie is a staff writer for The Meridian Star. Call him at 693-1551, ext. 3233, or e-mail him at sgillespie@themeridianstar.com.

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