Following a lengthy process, the City of Russellville received Main Street designation June 1, one of two communities, the other being Centreville, to receive the designation that day. In recent years, downtown Russellville has seen streetscape improvements, eight loft apartments and a five-room boutique hotel.

“Being designated as a Main Street Alabama city signifies a commitment to revitalizing the local economy,” explained Ann Epperson McDermitt, executive director of the Downtown Russellville Collective (Russellville Main Street) efforts.  

“Main Street Alabama’s programs focus on supporting small businesses, attracting new investments and creating job opportunities, all of which can contribute to the economic growth of Russellville,” she added.  

Russellville mayor David Grissom expressed his support of the development. 

“Downtown is the heartbeat of our community, and Main Street Alabama has been a very important part of our success,” he explained. “We are excited to be a Main Street Alabama designated community, and our team looks forward to taking our downtown redevelopment efforts to the next level.” 

The accomplishment comes as a result of a lot of commitment from those in the community. 

“Applying for Main Street Alabama designation takes time, dedication and commitment,” explained Mary Helmer Wirth, Main Street Alabama president and state coordinator. “The application itself is meant to have a community take a good look at themselves and consider vacancies, absentee property owners, historic properties and the current economy in the downtown or neighborhood commercial district.” 

Wirth said the process generally takes two or three months to complete the application when there’s a group of dedicated people working together.

“Applicants also make an in-person presentation to the selection committee, this is their opportunity to go beyond the written portion and show the heart and soul of their community, and why they feel it is time for them to have a designated Main Street program. It is a wonderful process of self-discovery,” she added. 

Main Street Alabama’s rigorous selection process ensures that designated communities access expert guidance, resources and tools with a proven track record of success. By selecting these cities, Main Street Alabama acknowledges these communities’ potential and commitment to preserving their unique character while enhancing their downtown districts.  

Through the organization’s technical services, these communities receive support to cultivate thriving local economies, attract visitors and encourage a sense of community pride.  

Since June 2022, Russellville reported six new businesses creating seven jobs and private investment of $805,531. Main Street Alabama’s commitment to supporting designated communities extends beyond the initial designation phase. Through ongoing training, advocacy and collaboration, the organization remains dedicated to the long-term success and sustainability of the communities it serves.  

“Russellville confirmed for us that communities spending time at the Aspiring level strengthen their capacity to run a Main Street program,” explained Trisha Black, assistant state coordinator for Main Street Alabama. “Having the organizational work behind them, they will be ready to hit the ground running.” 

Black said now that the Downtown Russellville Collective has made the Main Street designation, they will be able to use the trademarked Main Street name, thus becoming Russellville Main Street. Main Street Alabama will be in Russellville June 22 to start working with the board and to celebrate the kickoff of the program. 

Russellville City Councilman Jamie Harris said he’s “very excited” to see the city receive this designation. 

“This is something we’ve been working toward for several years, and with the help and involvement of a lot of people, I think it’ll be beneficial for our existing downtown businesses, as well as for obtaining new businesses,” he explained. “Thank you to everyone who has contributed to making this happen.” 

Franklin County Chamber of Commerce director Cassie Medley said this represents a wonderful opportunity for the city, adding she considers it an honor to continue working alongside community members and Main Street Alabama. 

“Russellville receiving the designation as a Main Street community has been a goal since 2016,” Medley explained. “It has taken a team of community members to make this goal a reality. The work continues as we move forward with revitalizing, networking and developing tourism opportunities.” 

McDermitt said she’s enthusiastic for the ongoing work to continue the efforts already in motion. “We really appreciate the fact that Main Street Alabama works to create the best version of our downtown based upon Russellville’s unique strengths, community and historic assets. Being listed among the 32 designated cities in Alabama is an honor. These cities are enjoyed by residents and visitors alike.”