High School Sports, Russellville Golden Tigers, Sports
 By  Staff Reports Published 
5:40 pm Tuesday, December 29, 2015

SPORTS YEAR IN REVIEW: Coach of the Year – RMS Coach Larry Gilmer earns national recognition

S4-YEARINREVIEW4

Coaching middle school football is a passion for Russellville Middle School Coach Larry Gilmer – and now it’s something for which he’s been nationally-recognized.

Dove Men+Care Deodorant and the College Football Hall of Fame recognized the Gilmer with a surprise pep rally to present him with the Dove Men+Care Deodorant Caring Coach of the Year Award. The recognition celebrates “the ways in which his care has been a positive force in his community for the last two decades.”

A film crew was in town to create a documentary about Gilmer. The filming included time on Monday when former players read letters to Gilmer to thank him for his impact on their lives. The coach said he found it hard not to get emotional at the surprise tribute.

“As a coach, when you’re dealing with seventh and eighth grade kids, you don’t know if what you’re saying is really sinking in,” Gilmer said. “For them to come back and take time out of their jobs … to come back for me, to recognize me, was very special. I guess I did make an influence – I sure tried to. I love them – I’ll always love them.”

This is the second year Dove Men+Care Deodorant has presented such an award. Of hundreds of nominations from fans across the country, the brand selected four youth and high school football coaches who most strongly display the award’s criteria – identified as passion, determination, respect, support and encouragement – and make a lasting impression on the lives of their players and within their communities.

In addition to receiving the award at the celebratory pep rally, Gilmer and his nominator – Wes Richardson – will receive funding for the Russellville Middle School football team and a trip to Atlanta, Ga., in December to be honored by the College Football Hall of Fame.

For Gilmer’s part, he was rendered nearly speechless by the honor, which he called “overwhelming” and “flattering.”

“I can’t believe it. I really can’t,” Gilmer said.

He shared some of his philosophy on coaching – the very principles that pegged him for the award.

“We play to win – but it’s more important to me to be a good example and try to teach them how to be good young men, good daddies, good husbands and to be good people in the community. That’s more important to me than winning football games,” Gilmer said. “At the end of the day, wins don’t matter. Turning these young men into good roles models is more important than winning football games.”

Also on Franklin County Times
City OKs ‘Women of True Grit’ agreement
A: Main, Franklin County, News, ...
María Camp maria.camp@franklincountytimes.com 
July 29, 2026
REDBAY–The city council has approved a $12,000 agreement with Hand in Hand Entertainment and Promotions for a one-year “Edie Hand: Women of True Grit”...
Fire training center addition triples size
A: Main, Franklin County, News, ...
Bernie Delinski For the FCT 
July 29, 2026
Firefighters from throughout northwest Alabama use the fire rescue training center in Florence to test their skills in realistic drills, participate i...
Allred named state tourism director
News, Z - News Main
July 29, 2026
MONTGOMERY — Gov. Kay Ivey has announced the retirement of Alabama Tourism Director Lee Sentell, appointing Glenda Allred in his place. Former Gov. Bo...
Colbert shelter pays off building loan
News, Z - News Main
By Addi Broadfoot For the FCT 
July 29, 2026
TUSCUMBIA — Nearly 30 years after the Colbert County Animal Shelter borrowed money to build its current facility, the shelter has officially paid off ...
We must recommit to principles of freedom
Columnists, Opinion
July 29, 2026
Alabama’s commemoration of America’s 250th birthday was never intended to be confined to a single event, institution, or location. From the beginning,...
Fairy tale villains face day in court
Columnists, Opinion
HERE AND NOW
July 29, 2026
Once upon a time, the stories told only one side. Now it’s your turn to hear the evidence. As you step inside the courtroom, you’ll see some of your f...
Shoals area under an extreme heat warning today
Z - News Main
By Kevin Taylor For the Franklin County Times 
July 28, 2026
FLORENCE — The Shoals area will be under an extreme heat warning today until 7 p.m., according to the National Weather Service in Huntsville. Today’s ...
Meeting on Flock cameras is Aug. 17
Main, News, Red Bay
María Camp maria.camp@franklincountytimes.com 
July 22, 2026
RED BAY — City councilmembers voted July 15 to table a proposed policy governing the city’s Flock Safety automated license plate reader (LPR) system. ...

Leave a Reply

Your email address will not be published. Required fields are marked *