High School Sports, Russellville Golden Tigers, Sports
 By  Staff Reports Published 
5:40 pm Tuesday, December 29, 2015

SPORTS YEAR IN REVIEW: Coach of the Year – RMS Coach Larry Gilmer earns national recognition

S4-YEARINREVIEW4

Coaching middle school football is a passion for Russellville Middle School Coach Larry Gilmer – and now it’s something for which he’s been nationally-recognized.

Dove Men+Care Deodorant and the College Football Hall of Fame recognized the Gilmer with a surprise pep rally to present him with the Dove Men+Care Deodorant Caring Coach of the Year Award. The recognition celebrates “the ways in which his care has been a positive force in his community for the last two decades.”

A film crew was in town to create a documentary about Gilmer. The filming included time on Monday when former players read letters to Gilmer to thank him for his impact on their lives. The coach said he found it hard not to get emotional at the surprise tribute.

“As a coach, when you’re dealing with seventh and eighth grade kids, you don’t know if what you’re saying is really sinking in,” Gilmer said. “For them to come back and take time out of their jobs … to come back for me, to recognize me, was very special. I guess I did make an influence – I sure tried to. I love them – I’ll always love them.”

This is the second year Dove Men+Care Deodorant has presented such an award. Of hundreds of nominations from fans across the country, the brand selected four youth and high school football coaches who most strongly display the award’s criteria – identified as passion, determination, respect, support and encouragement – and make a lasting impression on the lives of their players and within their communities.

In addition to receiving the award at the celebratory pep rally, Gilmer and his nominator – Wes Richardson – will receive funding for the Russellville Middle School football team and a trip to Atlanta, Ga., in December to be honored by the College Football Hall of Fame.

For Gilmer’s part, he was rendered nearly speechless by the honor, which he called “overwhelming” and “flattering.”

“I can’t believe it. I really can’t,” Gilmer said.

He shared some of his philosophy on coaching – the very principles that pegged him for the award.

“We play to win – but it’s more important to me to be a good example and try to teach them how to be good young men, good daddies, good husbands and to be good people in the community. That’s more important to me than winning football games,” Gilmer said. “At the end of the day, wins don’t matter. Turning these young men into good roles models is more important than winning football games.”

Also on Franklin County Times
LEAVING A LASTING LEGACY
Franklin County, Main, News, ...
Retirement brings an end to one chapter of school
By Brady Petree For the FCT 
April 22, 2026
THARPTOWN – Over the past 21 years, Tharptown schools have seen a plethora of changes as students and teachers alike come and go and the education lan...
Investigator details charges in child porn case
Main, News, Russellville, ...
By Brady Petree For the FCT 
April 22, 2026
RUSSELLVILLE — Details from an interview between Abigail Roberts and an investigator regarding the child pornography and sodomy charges against the 22...
Generational investment has regional impact
Columnists, Opinion
April 22, 2026
On March 20 we marked the beginning of something truly significant, not just for one community, but for all of north Alabama. The announcement of a $2...
Broadway salute takes stage April 23-26
Columnists, News
HERE AND NOW
April 22, 2026
“The Roxy’s Salute to Broadway” will be held April 23-26 at the historic Roxy Theatre in downtown Russellville. The production features music from fiv...
RHS softball goes 3-1 in NW Alabama Bash
High School Sports, Russellville Golden Tigers, Sports
Brannon King For the FCT 
April 22, 2026
The Russellville High softball team went 4-2 during a week of games that included participation in the Northwest Alabama Bash at the Sportsplex in Flo...
Red Bay wins 3 of 4; Tharptown wins 2
Belgreen Bulldogs, High School Sports, News, ...
Bart Moss For the FCT 
April 22, 2026
RedBayandTharptown led the way last week in softball with Red Bay winning 3 of 4 games and Tharptown earning a couple of big wins, downing Phil Campbe...
Competitive eater completes challenge
News, Russellville
By Addi Broadfoot For the FCT 
April 22, 2026
RUSSELLVILLE — A local restaurant is getting attention after a competitive eater finished a massive meal with just seconds to spare, turning a simple ...
$4.2M paving project nears end
News, Russellville
María Camp maria.camp@franklincountytimes.com 
April 22, 2026
RUSSELLVILLE — The final phase of a $4.2 million paving project funded through a Rebuild Alabama grant is nearing completion, marking the end of a lar...

Leave a Reply

Your email address will not be published. Required fields are marked *