High School Sports, Russellville Golden Tigers, Sports
 By  Staff Reports Published 
5:40 pm Tuesday, December 29, 2015

SPORTS YEAR IN REVIEW: Coach of the Year – RMS Coach Larry Gilmer earns national recognition

S4-YEARINREVIEW4

Coaching middle school football is a passion for Russellville Middle School Coach Larry Gilmer – and now it’s something for which he’s been nationally-recognized.

Dove Men+Care Deodorant and the College Football Hall of Fame recognized the Gilmer with a surprise pep rally to present him with the Dove Men+Care Deodorant Caring Coach of the Year Award. The recognition celebrates “the ways in which his care has been a positive force in his community for the last two decades.”

A film crew was in town to create a documentary about Gilmer. The filming included time on Monday when former players read letters to Gilmer to thank him for his impact on their lives. The coach said he found it hard not to get emotional at the surprise tribute.

“As a coach, when you’re dealing with seventh and eighth grade kids, you don’t know if what you’re saying is really sinking in,” Gilmer said. “For them to come back and take time out of their jobs … to come back for me, to recognize me, was very special. I guess I did make an influence – I sure tried to. I love them – I’ll always love them.”

This is the second year Dove Men+Care Deodorant has presented such an award. Of hundreds of nominations from fans across the country, the brand selected four youth and high school football coaches who most strongly display the award’s criteria – identified as passion, determination, respect, support and encouragement – and make a lasting impression on the lives of their players and within their communities.

In addition to receiving the award at the celebratory pep rally, Gilmer and his nominator – Wes Richardson – will receive funding for the Russellville Middle School football team and a trip to Atlanta, Ga., in December to be honored by the College Football Hall of Fame.

For Gilmer’s part, he was rendered nearly speechless by the honor, which he called “overwhelming” and “flattering.”

“I can’t believe it. I really can’t,” Gilmer said.

He shared some of his philosophy on coaching – the very principles that pegged him for the award.

“We play to win – but it’s more important to me to be a good example and try to teach them how to be good young men, good daddies, good husbands and to be good people in the community. That’s more important to me than winning football games,” Gilmer said. “At the end of the day, wins don’t matter. Turning these young men into good roles models is more important than winning football games.”

Also on Franklin County Times
Byrd’s final song a fitting tribute
News, Russellville, Z - News Main
By Brady Petree 
August 19, 2026
RUSSELLVILLE — When organizers landed country music star Tracy Byrd as the headline performer for the 45th annual Franklin County Watermelon Festival,...
Russellville graduate deported
Main, News, Russellville, ...
María Camp maria.camp@franklincountytimes.com 
August 19, 2026
RUSSELLVILLE – A 19-year-old Russellville High School graduate was deported from the United States on Aug. 9, according to the Department of Homeland ...
Locomotive gets new paint at Railroad Park
Main, News, Red Bay, ...
María Camp maria.camp@franklincountytimes.com 
August 19, 2026
RED BAY — The 1923 steam locomotive at the Railroad Park is getting a new paint job as work on a concrete pad, lighting and other features continues. ...
RMS kicks off character program
News, Russellville
María Camp maria.camp@franklincountytimes.com 
August 19, 2026
RUSSSELLVILLE – Liberty Learning Foundation programs at Russellville Middle School now extend through all three grade levels with sixth graders studyi...
Obituaries
Obituaries
August 19, 2026
  John Wayne Terry Aug. 12, 2026   John Wayne Terry, 68, of Russellville, passed away Aug. 12. Visitation took place at Spry Memorial Chapel Aug. 18 f...
Railroad consolidation: Proof, not promises, needed
Columnists, Opinion
August 19, 2026
Few things are more important to Alabama’s economy than a reliable freight rail system. Our manufacturers depend on it. Our farmers depend on it. Our ...
First Baptist Church celebrates 159 years
Columnists, News, Opinion, ...
HERE AND NOW
August 19, 2026
Russellville First Baptist Church earlier this month celebrated 159 years of existence. At the annual homecoming celebration, we welcomed many new and...
Shoals native takes Miss America stage in 3 weeks
News
By Ella Seaton For the FCT 
August 19, 2026
MUSCLE SHOALS — Since she was eight years old, Muscle Shoals native Makalyn Heaslett recalls sitting in front of a television screen watching the crow...

Leave a Reply

Your email address will not be published. Required fields are marked *