High School Sports, Russellville Golden Tigers, Sports
 By  Staff Reports Published 
5:40 pm Tuesday, December 29, 2015

SPORTS YEAR IN REVIEW: Coach of the Year – RMS Coach Larry Gilmer earns national recognition

S4-YEARINREVIEW4

Coaching middle school football is a passion for Russellville Middle School Coach Larry Gilmer – and now it’s something for which he’s been nationally-recognized.

Dove Men+Care Deodorant and the College Football Hall of Fame recognized the Gilmer with a surprise pep rally to present him with the Dove Men+Care Deodorant Caring Coach of the Year Award. The recognition celebrates “the ways in which his care has been a positive force in his community for the last two decades.”

A film crew was in town to create a documentary about Gilmer. The filming included time on Monday when former players read letters to Gilmer to thank him for his impact on their lives. The coach said he found it hard not to get emotional at the surprise tribute.

“As a coach, when you’re dealing with seventh and eighth grade kids, you don’t know if what you’re saying is really sinking in,” Gilmer said. “For them to come back and take time out of their jobs … to come back for me, to recognize me, was very special. I guess I did make an influence – I sure tried to. I love them – I’ll always love them.”

This is the second year Dove Men+Care Deodorant has presented such an award. Of hundreds of nominations from fans across the country, the brand selected four youth and high school football coaches who most strongly display the award’s criteria – identified as passion, determination, respect, support and encouragement – and make a lasting impression on the lives of their players and within their communities.

In addition to receiving the award at the celebratory pep rally, Gilmer and his nominator – Wes Richardson – will receive funding for the Russellville Middle School football team and a trip to Atlanta, Ga., in December to be honored by the College Football Hall of Fame.

For Gilmer’s part, he was rendered nearly speechless by the honor, which he called “overwhelming” and “flattering.”

“I can’t believe it. I really can’t,” Gilmer said.

He shared some of his philosophy on coaching – the very principles that pegged him for the award.

“We play to win – but it’s more important to me to be a good example and try to teach them how to be good young men, good daddies, good husbands and to be good people in the community. That’s more important to me than winning football games,” Gilmer said. “At the end of the day, wins don’t matter. Turning these young men into good roles models is more important than winning football games.”

Also on Franklin County Times
Successful paving plan draws Florence’s interest
Main, News, Russellville, ...
Bernie Delinski For the FCT 
August 5, 2026
RUSSELLVILLE — Pondering whether Florenceshouldestablish its own paving department, officials only had to look about 20 miles south to see the benefit...
Mills named principal at West Elementary
Main, News, Russellville
María Camp maria.camp@franklincountytimes.com 
August 5, 2026
RUSSELLVILLE — Gayla Mills is beginning her 31st year in education and her first as West Elementary’s principal. Mills taught third grade when that gr...
Disciplinary point system gets ‘amped up’
Main, News, Russellville
By Ella Seaton For the FCT 
August 5, 2026
RUSSELLVILLE — As Alabama students head back to school, there is a new incentive for staying out of trouble. This school year, school disciplinary pro...
Wright is new RES principal
Main, News, Russellville
María Camp maria.camp@franklincountytimes.com 
August 5, 2026
RUSSELLVILLE — Channing Wright, former Russellville Elementary assistant principal, will begin the new school year in a new role, that of principal. N...
Motorists reminded of bus safety rules
Franklin County, News
By Ella Seaton For the FCT 
August 5, 2026
As school buses begin returning to roads across northwest Alabama this week, transportation officials remind parents, students and motorists the impor...
Data center moratoriums are right for Alabama
Columnists, News, Opinion
August 5, 2026
Apparently, asking questions and raising community concerns now makes you a socialist. At least that’s what you’d believe if you listened to some of t...
RC&D continues making a difference
Columnists, Opinion
HERE AND NOW
August 5, 2026
I’ve seen firsthand the difference the Northwest Alabama Resource Conservation and Development Council (RC&D) can make. One reason I continue to appre...
Wallace returns home to serve at WES
News, Russellville
María Camp maria.camp@franklincountytimes.com 
August 5, 2026
RUSSELLVILLE — Russellville native Jacob Wallace has returned to West Elementary School, this time as assistant principal. A member of the Russellvill...

Leave a Reply

Your email address will not be published. Required fields are marked *