High School Sports, Russellville Golden Tigers, Sports
 By  Staff Reports Published 
5:40 pm Tuesday, December 29, 2015

SPORTS YEAR IN REVIEW: Coach of the Year – RMS Coach Larry Gilmer earns national recognition

S4-YEARINREVIEW4

Coaching middle school football is a passion for Russellville Middle School Coach Larry Gilmer – and now it’s something for which he’s been nationally-recognized.

Dove Men+Care Deodorant and the College Football Hall of Fame recognized the Gilmer with a surprise pep rally to present him with the Dove Men+Care Deodorant Caring Coach of the Year Award. The recognition celebrates “the ways in which his care has been a positive force in his community for the last two decades.”

A film crew was in town to create a documentary about Gilmer. The filming included time on Monday when former players read letters to Gilmer to thank him for his impact on their lives. The coach said he found it hard not to get emotional at the surprise tribute.

“As a coach, when you’re dealing with seventh and eighth grade kids, you don’t know if what you’re saying is really sinking in,” Gilmer said. “For them to come back and take time out of their jobs … to come back for me, to recognize me, was very special. I guess I did make an influence – I sure tried to. I love them – I’ll always love them.”

This is the second year Dove Men+Care Deodorant has presented such an award. Of hundreds of nominations from fans across the country, the brand selected four youth and high school football coaches who most strongly display the award’s criteria – identified as passion, determination, respect, support and encouragement – and make a lasting impression on the lives of their players and within their communities.

In addition to receiving the award at the celebratory pep rally, Gilmer and his nominator – Wes Richardson – will receive funding for the Russellville Middle School football team and a trip to Atlanta, Ga., in December to be honored by the College Football Hall of Fame.

For Gilmer’s part, he was rendered nearly speechless by the honor, which he called “overwhelming” and “flattering.”

“I can’t believe it. I really can’t,” Gilmer said.

He shared some of his philosophy on coaching – the very principles that pegged him for the award.

“We play to win – but it’s more important to me to be a good example and try to teach them how to be good young men, good daddies, good husbands and to be good people in the community. That’s more important to me than winning football games,” Gilmer said. “At the end of the day, wins don’t matter. Turning these young men into good roles models is more important than winning football games.”

Also on Franklin County Times
Hill addresses challenges before congressional panel
Main, News, Russellville, ...
SMALL WATER SYSTEM
By Addi Broadfoot For the FCT 
March 4, 2026
RUSSELLVILLE — Eric Hill, general manager of the Russellville Water and Sewer Board, traveled to Washington, D.C., last week to speak before Congress ...
Phil Campbell adopts buildings ordinance
Main, News, Phil Campbell, ...
María Camp maria.camp@franklincountytimes.com 
March 4, 2026
PHIL CAMPBELL — Town councilmembers have approved a buildings ordinance which establishes requirements for inspections, notices, hearings and enforcem...
Bendall takes regional role at UNA
Main, News, Russellville, ...
María Camp maria.camp@franklincountytimes.com 
March 4, 2026
RUSSELLVILLE — Dr. Natalie Bendall has accepted a regional in-service center director’s role at the University of North Alabama. In her new position a...
Tax season brings relief for workers
Columnists, Opinion
March 4, 2026
Americans across the country are preparing for tax season as W-2s make their way to everyone’s mailboxes. People often compare filling out their tax f...
GFWC clubs support parks system
Columnists, Opinion
HERE AND NOW
March 4, 2026
When our GFWC Book Lovers Study Club met recently, we focused on something that belongs to all Americans -- the National Park Service. Patricia Cox, c...
Bishop, McCulloch lead RHS softball to 4-1 start
High School Sports, Russellville Golden Tigers, Sports
Brannon King For the FCT 
March 4, 2026
The Russellville varsity softball team successfully opened the 2026 season with a 4-0 start before falling in the fifth game of the week. The Lady Gol...
Belgreen wins 4 of 5
Belgreen Bulldogs, High School Sports, Sports
Bart Moss For the FCT 
March 4, 2026
The Belgreen Bulldogs are off to a hot start under new veteran coach Jonathan Raper. After dropping their opener to Dora, the Bulldogs won four straig...
RHS loses 4 in Showdown
High School Sports, News, Russellville Golden Tigers, ...
Brannon King For the FCT 
March 4, 2026
The Russellville High baseball team defeated the Hatton Hornets in the home opener, then lost four games in the PB South Alabama Showdown. RHS hosted ...

Leave a Reply

Your email address will not be published. Required fields are marked *