High School Sports, Russellville Golden Tigers, Sports
 By  Staff Reports Published 
5:40 pm Tuesday, December 29, 2015

SPORTS YEAR IN REVIEW: Coach of the Year – RMS Coach Larry Gilmer earns national recognition

S4-YEARINREVIEW4

Coaching middle school football is a passion for Russellville Middle School Coach Larry Gilmer – and now it’s something for which he’s been nationally-recognized.

Dove Men+Care Deodorant and the College Football Hall of Fame recognized the Gilmer with a surprise pep rally to present him with the Dove Men+Care Deodorant Caring Coach of the Year Award. The recognition celebrates “the ways in which his care has been a positive force in his community for the last two decades.”

A film crew was in town to create a documentary about Gilmer. The filming included time on Monday when former players read letters to Gilmer to thank him for his impact on their lives. The coach said he found it hard not to get emotional at the surprise tribute.

“As a coach, when you’re dealing with seventh and eighth grade kids, you don’t know if what you’re saying is really sinking in,” Gilmer said. “For them to come back and take time out of their jobs … to come back for me, to recognize me, was very special. I guess I did make an influence – I sure tried to. I love them – I’ll always love them.”

This is the second year Dove Men+Care Deodorant has presented such an award. Of hundreds of nominations from fans across the country, the brand selected four youth and high school football coaches who most strongly display the award’s criteria – identified as passion, determination, respect, support and encouragement – and make a lasting impression on the lives of their players and within their communities.

In addition to receiving the award at the celebratory pep rally, Gilmer and his nominator – Wes Richardson – will receive funding for the Russellville Middle School football team and a trip to Atlanta, Ga., in December to be honored by the College Football Hall of Fame.

For Gilmer’s part, he was rendered nearly speechless by the honor, which he called “overwhelming” and “flattering.”

“I can’t believe it. I really can’t,” Gilmer said.

He shared some of his philosophy on coaching – the very principles that pegged him for the award.

“We play to win – but it’s more important to me to be a good example and try to teach them how to be good young men, good daddies, good husbands and to be good people in the community. That’s more important to me than winning football games,” Gilmer said. “At the end of the day, wins don’t matter. Turning these young men into good roles models is more important than winning football games.”

Also on Franklin County Times
Freeze warnings issued for parts of north Alabama
Franklin County, News, Z - News Main
Griffin Traylor 
March 16, 2026
HUNTSVILLE — The National Weather Service has issued a freeze warning for portions of north central, northeast, and northwest Alabama. The first warni...
Officials report minimal storm damage across the county
Franklin County, News, Phil Campbell, ...
By Addi Broadfoot For the FCT 
March 16, 2026
FRANKLIN COUNTY — Storms that moved through Franklin County Sunday night caused only minor damage across the area, according to local officials and em...
Franklin County Anglers place in Lake Holt tournament
Franklin County, News, Sports
Maria Camp camp@frankllncountytimes.com 
March 13, 2026
Miguel Willingham and Ben Wilkins placed eighth on the senior side with 8.53 lbs. Si Hill and Titus Nix place in the top 25 on the senior side with 5....
Housing authority PILOT is waived
Main, News, Russellville
María Camp maria.camp@franklincountytimes.com 
March 11, 2026
RUSSELLVILLE — City councilmembers recently voted to waive a payment in lieu of taxes, often called PILOT, from the Russellville Housing Authority. Pu...
Playground safety concerns are addressed
Main, News, Russellville, ...
By Addi Broadfoot For the FCT 
March 11, 2026
RUSSELLVILLE — City officials say steps are being taken to improve safety at the playground in City Lake Park after parents raised concerns about dama...
Petition: Accountability sought from AHSAA
High School Sports, Main, Red Bay Tigers, ...
By Brady Petree and Bernie Delinski For the FCT 
March 11, 2026
RED BAY — A petition created by a Red Bay man calls for the Alabama High School Athletic Association to replay six state semifinal basketball games af...
State’s positive CWD cases nearly doubles
Franklin County, News
Kevin Taylor For the FCT 
March 11, 2026
The total number of positive cases of chronic wasting disease (CWD) found in white-tailed deer almost doubled in Alabama following the end of the 2025...
Pace crowned Miss RHS
News, Russellville
By María Camp maria.camp@franklincountytimew.com 
March 11, 2026
RUSSELLVILLE — Lily Cate Pace was crowned the new Miss RHS during the 44th annual Miss RHS Pageant. Pace, a senior at Russellville High School who is ...

Leave a Reply

Your email address will not be published. Required fields are marked *