High School Sports, Russellville Golden Tigers, Sports
 By  Staff Reports Published 
5:40 pm Tuesday, December 29, 2015

SPORTS YEAR IN REVIEW: Coach of the Year – RMS Coach Larry Gilmer earns national recognition

S4-YEARINREVIEW4

Coaching middle school football is a passion for Russellville Middle School Coach Larry Gilmer – and now it’s something for which he’s been nationally-recognized.

Dove Men+Care Deodorant and the College Football Hall of Fame recognized the Gilmer with a surprise pep rally to present him with the Dove Men+Care Deodorant Caring Coach of the Year Award. The recognition celebrates “the ways in which his care has been a positive force in his community for the last two decades.”

A film crew was in town to create a documentary about Gilmer. The filming included time on Monday when former players read letters to Gilmer to thank him for his impact on their lives. The coach said he found it hard not to get emotional at the surprise tribute.

“As a coach, when you’re dealing with seventh and eighth grade kids, you don’t know if what you’re saying is really sinking in,” Gilmer said. “For them to come back and take time out of their jobs … to come back for me, to recognize me, was very special. I guess I did make an influence – I sure tried to. I love them – I’ll always love them.”

This is the second year Dove Men+Care Deodorant has presented such an award. Of hundreds of nominations from fans across the country, the brand selected four youth and high school football coaches who most strongly display the award’s criteria – identified as passion, determination, respect, support and encouragement – and make a lasting impression on the lives of their players and within their communities.

In addition to receiving the award at the celebratory pep rally, Gilmer and his nominator – Wes Richardson – will receive funding for the Russellville Middle School football team and a trip to Atlanta, Ga., in December to be honored by the College Football Hall of Fame.

For Gilmer’s part, he was rendered nearly speechless by the honor, which he called “overwhelming” and “flattering.”

“I can’t believe it. I really can’t,” Gilmer said.

He shared some of his philosophy on coaching – the very principles that pegged him for the award.

“We play to win – but it’s more important to me to be a good example and try to teach them how to be good young men, good daddies, good husbands and to be good people in the community. That’s more important to me than winning football games,” Gilmer said. “At the end of the day, wins don’t matter. Turning these young men into good roles models is more important than winning football games.”

Also on Franklin County Times
Mayor updates status of downtown buildings
Main, News, Phil Campbell, ...
María Camp maria.camp@franklincountytimes.com 
December 3, 2025
PHIL CAMPBELL — Mayor Greg Williams told councilmembers during their Nov. 18 meeting efforts are still ongoing to get a group of downtown buildings co...
HB 65 would benefit seniors
Main, News, Russellville
María Camp maria.camp@franklincountytimes.com 
December 3, 2025
RUSSELLVILLE — Seniors in Franklin County could see longterm relief on rising property taxes under a proposed amendment to the Alabama Constitution th...
55-year tradition connects family
Main, News
María Camp maria.camp@franklincountytimes.com 
December 3, 2025
SPRUCE PINE — Regina Jackson’s home has been the gathering place for her family for more than five decades. It’s where they’ve shared songs, games, an...
Dual enrollment students explore county’s history
Main, News, Russellville, ...
María Camp maria.camp@franklincountytimes.com 
December 3, 2025
RUSSELLVILLE — Students from Belgreen and Vina stepped out of their online history class and into Franklin County’s past this fall as part of a dual e...
Close the crypto loophole before it hurts rural areas
Columnists, Opinion
December 3, 2025
As the state representative for a largely rural district in Alabama, I’ve had the privilege of working alongside farmers, small business owners, and f...
Making room for meaningful moments
Columnists, Opinion
María Camp maria.camp@franklincountytimes.com 
December 3, 2025
December arrives quickly, even when we think we are prepared for it. Lights go up, schedules fill, and daylight disappears earlier each afternoon. It ...
8 place in 2 divisions
Franklin County, Sports
December 3, 2025
Franklin County Anglers teams competed recently in a tournament that included both junior and senior divisions. In the Junior Division, Eli Boyd and T...

Leave a Reply

Your email address will not be published. Required fields are marked *