Archives
 By  Staff Reports Published 
11:33 pm Wednesday, January 14, 2009

New year needs a new slogan

By Staff
Scot Beard
This is only the second full week in 2009 and I am noticing a trend that is beginning to get on my nerves – people saying, "Everything's going to be fine in '09."
Sorry, but I am not a fan of people going around rhyming their optimistic outlooks on life.
Please do not misunderstand me; I am not faulting people for having a positive attitude.
Actually, the world would probably be a much better place if more people cheered up a little bit.
What I have a problem with is the rhyming, which should be reserved for song lyrics and poetry.
The Rev. Jesse Jackson once said, "If my mind can conceive it, and my heart can believe it, I know I can achieve it."
That is a wonderful statement about people's ability to make their dreams come true if they want to reach those dreams bad enough.
Yes, the old "You can do anything you put your mind to" has become clich/ and Jackson was trying to breath new life into the saying, but I can't help but think the rhyming cheapened it a little.
Rhyming does have good uses when used in moderation.
Because it is seldom used – probably because it sounds stupid to rhyme everything you say – rhyming is an effective tool to grab someone's attention.
That is why it is occasionally used in newspaper headlines.
When you have limited space to attract a reader, you have to do your best to draw their interest to the story.
More often than not, however, rhyming is used inappropriately.
The absolute worst is when people feel the need to rhyme multi-syllable words in an effort to sound educated when saying something simple would work much better.
My frustration comes from their articulation in which the compilation of their communication suffers from the saturation of big words, leading to discombobulation and aggravation. For that there is no justification.
See what I mean?
So please quit saying, "Everything's going to be fine in '09."
Say, "This will be a good year," or "2008 was so bad there is nowhere to go but up."
These phrases are still upbeat and positive.
Best of all, you don't sound silly or arrogant.

Also on Franklin County Times
Gray named president of Red Bay, Helen Keller hospitals
Main, News, Red Bay
By Brady Petree For the FCT 
July 15, 2026
SHEFFIELD — Red Bay hospital will soon be under new leadership as Jeremy Gray, who has been hired as the new president of the Franklin County facility...
5 properties are designated nuisance
Main, News, Russellville, ...
María Camp maria.camp@franklincountytimes.com 
July 15, 2026
RUSSELLVILLE — Five properties within the city have been designated public nuisances, and city workers soon will begin tearing down a burnedout partia...
Condemned downtown building to be demolished, replaced
Main, News, Russellville, ...
María Camp maria.camp@franklincountytimes.com 
July 15, 2026
RUSSELLVILLE — The condemned building that used to house the Faith Mission Outreach will be demolished and a new structure rebuilt in its place. In an...
Jones says he’ll listen to Alabamians
Main, News
Bernie Delinski For the FCT 
July 15, 2026
SHEFFIELD — Democratic gubernatorial candidate Doug Jones shared a vision July 9 of an Alabama government who listens to its constituents and focuses ...
Stage being renovated for W.C. Handy Fest
News
By Ella Seaton For the FCT 
July 15, 2026
SHEFFIELD — Stage renovations at Riverfront Park face a fast-approaching completion deadline prior to the W.C. Handy Music Festival. With “Riverside J...
A $174M penalty families can’t afford
Columnists, News, Opinion
July 15, 2026
Recently, the federal government published “scores” that will determine how much each state will have to pay toward its SNAP program starting in 2027....
Friendships more precious as years pass
Columnists, Features, Lifestyles, ...
HERE AND NOW
July 15, 2026
Friends are wonderful gifts. Throughout different stages of life, friends serve as anchors, confidants and sources of strength. While many people come...
Sparks is youngest miracle worker yet
News
By Addi Broadfoots For the FCT 
July 15, 2026
For 65 years, audiences have watched the story of Helen Keller come to life on the outdoor stage behind Ivy Green in Tuscumbia. This summer, that trad...

Leave a Reply

Your email address will not be published. Required fields are marked *