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    Archives
     By  Staff Reports Published 
    5:21 am Wednesday, January 5, 2005

    What other papers are saying

    By Staff
    Mailing Address:
    P.O. Box 1088, Russellville, AL 35653
    Physical Address:
    14131 Highway 43, Russellville, AL 35653
    256.332.1881
    Fax 256.332.1883
    Circulation Information
    The Franklin County Times is published on Sunday, Wednesday, and Friday.
    The Franklin County Times and Times Plus reaches 12,400 homes each Wednesday, 4,200 each Friday, and 4,200 each Sunday.
    The Franklin County Times has been Franklin County's source for news since 1879.
    Terms of Payment
    The Franklin County Times advertising statements are due and payable on or before the 10th of the month following publication.
    Copy Regulations
    We request that all ads be Macintosh formatted and sent on one of the following: 3 1/2 floppy disk, Zip 100, CD Rom, or email.
    All advertising subject to approval of the publisher.
    Every effort will be made to meet reasonable position requests, but no position guarantees will be made.
    In the event of errors, liability will be limited to supplying a correction letter and re-run for the actual space occupied by the error in the next paper.
    * All rates are subject to change with 30 days notice.
    National Rate – Paid Paper —
    Wednesday, Friday, or Sunday $10.66
    Open Rate $11.39
    Includes Times Plus
    This rate is for one time or infrequent advertisers.
    Weekly Display Rate —
    Daily Display Rate $10.81
    Weekly Display Rate $21.40
    Value Rate $68.86
    Classified Plus $5.00
    Pre-Printed Insert Rates —
    Distribute your inserts at a fraction of the mailing cost with guaranteed delivery on the day you choose!
    Single Sheet $50 per 1,000
    4 Tab Page $49 per 1,000
    8 Tab Page $52 per 1,000
    12 Tab Page $55 per 1,000
    Shipping address for inserts:
    Franklin County Times
    14131 Hwy. 43.
    Russellville, AL 35653
    Color Rates —
    Color in newspaper advertising averages 42% more dollars in the cash register than the same ad in black and white. Use color and increase the pulling power of your advertising.
    Black and one color $50/page
    Each Additional color $50/page
    Process color $150/page
    National Color Rate $65/page
    Internet Advertising —
    Full Banner 468×60 pixels………………..$99 per month
    Full Bar 392×72 pixels……………………..$99 per month
    Vertical Banner 120×240 pixels…………$99 per month
    One Half Banner 234×60 pixels………..$59 per month
    Square Button 125×125 pixels…………..$89 per month
    Button 1 120×90 pixels…………………….$79 per month
    Button 2 120×60 pixels…………………….$49 per month
    Micro Button 88×31 pixels……………….$29 per month
    Special Sections —
    January Bridal Section
    February Progress Edition
    March Garden &Home Improvement
    April Say No To Drugs
    May Graduation Section
    June Medical Directory
    July For Your Information
    August Watermelon Festival &Football
    September —– High School Band Section
    October Fall Car Care
    November —— Holiday Cookbook
    December —— Christmas Greetings
    * All rates are subject to change with 30 days notice.
    Rate —
    Classified Display —
    This is any ad that runs six or less
    consecutive publications.
    First Run $10.75
    Second Run $7.09
    Third Run $3.68
    Display Consistency —
    This is any ad that runs seven or more
    consecutive publications.
    First Run $8.12
    Second Run $5.52
    Third Run $3.42
    * All rates are subject to change with 30 days notice.
    Legal Advertising 30¢ per word
    Publication Day Deadline
    Wednesday Monday at 12:00 p.m.
    Friday Wednesday at 2:00 p.m.
    Sunday Thursday at 2:00 p.m.
    Measurements
    A page is 21 1/2 inches deep.
    There are 129 inches per page.
    Minimum ad size is one column by one inch.
    Ads over 19 inches will be billed at a full page depth.
    Retail Columns
    Standard Advertising Unit (SAU) sizes are used with six – 1.83" columns and 1/8" space between columns.
    One Column 1.833"
    Two Column 3.792"
    Three Column 5.75"
    Four Column 7.708"
    Five Column 9.67"
    Six Column 11.63"
    Classified Columns
    Standard Classified Advertising Unit sizes are used with ten – 1 1/5" columns and 1/10" space between columns.
    One Column 1.05"
    Two Column 2.225"
    Three Column 3.40"
    Four Column 4.575"
    Five Column 5.75"
    Six Column 6.925"
    Seven Column 8.10"
    Eight Column 9.275"
    Nine Column 10.45"
    Ten Column 11.63"
    For more information contact Stanley Allison, Publisher at 256.332.1881.

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