Long-running seminar series attracts
dealers from across the country
By Staff
special to The Star
June 20, 2004
Peavey Electronics Corp. welcomed 27 of its dealers from around the United States to Peavey International Headquarters June 7-10 for the Peavey Dealerwise Seminar.
Senior Peavey Clinician Marty McCann led discussions on Peavey products and the company's industry-leading 130-plus technologies, with the engineers who developed them providing extra insight to the dealers.
Peavey experts covered the fundamentals of using sound reinforcement mixers, speaker and amplifiers as well as the company's array of musical instruments and audio processors. Advanced lessons ventured into acoustical properties, decibels and sound theory.
In addition, Streetwise Selling instructor Kenny Smith trained the dealers on innovative sales techniques and customer service. Peavey
began hosting its popular dealer seminars in 1975 to cultivate a thorough understanding of Peavey products, as well as sales and service, within its sales force.
Peavey Electronics Corporation is one of the largest manufacturers of musical instruments and professional sound equipment in the world. Peavey holds more than 130 patents and produces more than 2,000 products, which are distributed throughout the United States and to 136 other countries.
To find out more about Peavey Electronics and its products and artists, visit www.peavey.com.
